The Group encourages its staff to
engage in community services and give hand to
those in need.
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The Group's Volunteer Team participated
in multiple activities, for example, the sales
of "Lifeline Express Raffle Draw", Hong
Kong-Shenzhen Western Corridor Walk for Millions
and Society for the Promotion of Hospital Care
Flag Day, as well as activities sponsored by the
Group, such as Children Education Development
Programme organized by Christian Action, in which
the team act as volunteer tutors.
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Sponsored the "Lifeline Express
Golf Day 2008", in which the Chairman of
the Group participated himself and won the individual
championship.
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Established the "Midland Holdings
Scholarship" in the eight universities in
Hong Kong.
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With respect to Mainland China,
the Group donated to the Virtus Foundation in
the Mainland, which helps Mainland students with
financial difficulties to complete theiruniversity
education.
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Participated in various vocational
programs, including the youth employment assistance
project by the Salvation Army, and the Youth Pre-employment
Training Programme by the Labour Department.
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Charitable donation was made to
different groups during the year, including The
Boys' and Girls' Clubs Association of Hong Kong,
World Vision, Pok Oi Hospital, Autism Partnership
Foundation, Haven of Hope Christian Service, The
Community Chest of Hong Kong, ORBIS, World Emergency
Relief, Medecins Sans Frontieres and the Red Cross.
RESPONSIBILITY TO THE STAFF
Employees are valuable assets to
the Group. In addition to allocating resources
to their continuous training and developments,
the Group also makes efforts in managing performance
of the staff as well as maintaining their health
and psychological well-being.
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The "Staff Initiative Programme"
was established in 2007, in order to honour
individual employees in terms of personal discipline,
high standards of services and professional
achievements.
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A Health Promotion Project was implemented to
provide health-related information to the staff
members, for example, information on healthy diet,
city common illnesses and knowledge on exercising.
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The "Work Excellence" campaign was
launched since 2006 to promulgate the idea of
a healthy work life, which has yielded exceptional
results. During the year, new benefits were introduced
as general benefits, such as paternity leave for
men and birthday leave.
The Group also encourages its employees
to take training courses for personal development.
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During the year, a total of 823 courses were
introduced to the staff. In addition to the
general courses related to management skills,
real estate agents practice, laws related to
real estate, sales skills, appraisal skills
and languages, the Group also held general interest
classes such as Chinese penmanship classes and
relaxing herbal tea classes, to promote body
mind balance of the staff.
RESPONSIBILITY TO BUSINESS PARTNERS AND
CLIENTS
Home purchasing could be one's biggest
investment decision in a lifetime. It is one of
the corporate social responsibilities for the
Group to provide disclaimed property market information
in a fair, unbiased and public way.
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729 ejournal
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Online television
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Property market data
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Property directory of year 2007
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729 Property Journal
The Group has also invited various overseas
and local universities to discuss the current
condition and development of the Hong Kong property
market.
During the year, the Group has also met with
officials from the Shenzhen Real Estate Association,
in order to promote their understanding forwards
the professional development of Hong Kong property
business.
RESPONSIBILITY TOWARDS THE ENVIRONMENT
The Group is dedicated to promote
concepts of environmental conservation to the
clients and different members of the society.
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Sponsored Professor Jim Chi Yung of The University
of Hong Kong, Department of Geography, to launch
the "Green Roof Project" and to study
plantations on rooftop of buildings.
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Established environmental friendly branches,
in order to enhance environmental consciousness
of all employees and clients.
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Volunteer Team of the Group participated in
the tree-planting-hiking activity "Tree Planting
Challenge" organized by Friends of the Earth,
to plant trees in sites damaged by hill fire and
promote ideas of environmental protection.
