Setting a new industry benchmark,Midland Realty and Midland IC&I shone at the prestigious “DigiZ Awards 2026,” securing a total of six major awards—2 Gold, 2 Silver, and 2 Bronze. Midland Group stands out as the only real estate agency group to see two of its brands share the stage. Notably, the AI search function “Midland AI Search(智快搜)” on the Midland Realty App(美联笋盘App) won the Gold award for “Best Conversion Optimisation Strategies ,” pioneering a new era of AI-driven property searching in Hong Kong.
Under the visionary leadership of Ms. Angela Wong, Deputy Chairman of Midland Holdings, Midland continues to deepen its digital ecosystem strategy by seamlessly integrating platforms, technology, big data, and frontline professional services to power overall business growth. Ms. Elsa Chan , Chief Marketing & Innovation Officer of Midland Holdings , joined team representatives to accept the awards, highlighting the Group’s leadership in AI and digital marketing.
What is Midland AI Search? How Does It Revolutionize Property Searching?
Launched in early 2026 on the Midland Realty website and App, “Midland AI Search” is an industry-first AI search technology. Breaking away from traditional search limitations that rely on fixed keywords and step-by-step filters, it leverages artificial intelligence to understand natural language, property search scenarios, and user intent, delivering more relevant and precise listing results.
Users can simply express their needs in everyday language—such as “near MTR, two bedrooms, renovated”—and Midland AI Search automatically identifies the criteria to quickly match relevant properties. This evolves property searching from “entering conditions” to “directly expressing needs,” significantly streamlining the home-buying search process.
Within just six months of its debut, Midland AI Search stood out among international enterprises to claim the Gold award for “Best Conversion Optimisation Strategies ” at the DigiZ Awards. Meanwhile, thanks to continuous platform innovation, the Midland Realty App has maintained its position as #1 in active users in the industry for three consecutive years, further consolidating its role as Hong Kong’s mainstream online property searching platform.
How Does Digital Ecosystem Strategy Boost Conversion Efficiency? Winning Across 3 Core Digital Marketing Domains
The true value of technological innovation lies in translating tech capabilities into continuous, measurable business outcomes. Driven by a precise digital growth strategy, Midland Realty built a complete digital growth closed-loop—spanning data insights, audience identification, content and channel optimization, and frontline follow-ups—successfully converting online traffic into actual customer inquiries and business opportunities.
This initiative achieved comprehensive success across three core digital marketing categories at the DigiZ Awards, winning:
- Gold: Best Conversion Optimisation Strategies
- Silver: Best Digital Performance Campaign
- Bronze: Best Data Activation
These accolades demonstrate that Midland not only possesses cutting-edge technology, but also excels at converting tech into tangible business growth.
Midland IC&I’s Breakthrough: Hong Kong’s First Smart Map Wins 2 Major Awards
The Group’s corporate tech transformation has also extended into the Commercial and industrial property market sectors. Addressing market pain points such as fragmented information, complex location choices, and high decision-making thresholds, Midland IC&I launched Hong Kong’s exclusive Smart Map, combining “Big Data × Map-based Property Search.”
Smart Map goes beyond reinventing the search interface; it integrates big data analytics, listing locations, and district intelligence into an interactive smart map. This serves as a clear, intuitive, and user-friendly decision-making tool that helps investors and corporate clients search, compare, and select locations more efficiently.
This innovative feature delivered impressive market results: in the first half of 2026, online inquiries on Midland IC&I’s platform surged by 50% year-on-year. Smart Map also earned the Silver award for “Best UI/UX Design” and the Bronze award for “Best Digital Targeted Audience Campaign ” at the DigiZ Awards, demonstrating the Group’s successful integration of data capabilities, interface design, and precision marketing to elevate customer decision-making while driving new business growth.
Midland Continues to Lead PropTech via “Digital Ecosystem Strategy”
Sweeping six awards at the DigiZ Awards 2026 marks another milestone for the Digital Ecosystem Strategy, proving the Group’s comprehensive capabilities in AI application, big data analytics, and digital marketing. Whether through “Midland AI Search” or “Smart Map,” Midland remains committed to driving customer experience upgrades and business growth through technology.
Looking ahead, Midland will continue to expand Digital Ecosystem Strategy, bringing more AI and data capabilities to frontline services to deliver even more precise and efficient home-buying and investment experiences.
Experience Midland AI Search Now
Click here to download the Midland Realty App and experience Midland AI Search; or
Click here to use the web version and start your precision AI search immediately.
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