Sun Hung Kai Properties Limited’s West Sai Kung Fourteen Villages West Sha Road project SIERRA SEA Phase 2C(2) held its second sales event on Wednesday (21st), with New World Development Deputy Managing Director Leung Tung stating that the project launched strongly, selling all 128 units on the first price list on the same day, and a further 16 units via tender on the same day. That evening, Price List No. 5 was launched, comprising 88 units, followed by the third sales round on Sunday (25th), offering the remaining 153 units.
He added that the property market was buoyant in the first half of the year, with around 3,000 units sold across the entire SIERRA SEA series, reflecting strong sales performance; many buyers have realised profits from secondary transfers, which is expected to attract more investors. Although the market may pause slightly during the summer holiday period, the recent launch of several new projects is expected to sustain market activity in the second half of the year, leading to record-breaking sales for the full year.
New World Development Agency Executive Director Chan Hon-lam noted that the newly launched price list includes 65 two-bedroom and 23 three-bedroom units, with discounted sale prices ranging from HK$5.47 M to HK$10.28 M, floor area prices of approximately HK$12,718 to HK$16,022 per square foot, and an average floor area price of about HK$15,188 per square foot. The total market value of the price list is approximately HK$700 M, with most units repriced at original levels and only a small number increased by about 1% to 2%.
He also stated that registration for the third sales round closes tomorrow, with sales commencing at HK$9.m. on the same day. A Group bulk-buying session will offer 76 units, with each buyer group allowed to reserve up to four units. Additionally, 19 units will be offered via tender this Saturday. In fact, the final batch comprises 153 units, including 105 two-bedroom and 48 three-bedroom units, with a total market value exceeding HK$1.1 billion and an average floor area price of about HK$14,658 per square foot—still below the secondary market price—giving confidence in sales performance. To date, the entire project has sold approximately 333 units.
Regarding the second sales round, Mr. Chan added that 50 units were sold during the A Group bulk-buying session, including 11 buyer groups purchasing four units each, involving amounts of approximately HK$27 M to HK$34 M, and two buyer groups purchasing three units each. The 16 units sold via tender on the day included 11 three-bedroom and five four-bedroom units, raising approximately HK$200 M. Buyer origins comprised about 75% from the New Territories, and about 25% from Kowloon and Hong Kong Island, with an increased proportion of buyers from outside these areas; mainland Chinese buyers accounted for over 20%. One special unit was sold via tender this morning.
Source: on.cc Oriental Daily News
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中文版 (SIERRA SEA第2C(2)期周日第三轮销售 尽推最后153伙)