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Cookie Policy (this “Policy”)
Cookie Policy (this “Policy”)
  1. Application of this Policy

    1. This Policy is issued pursuant to the Personal Data (Privacy) Ordinance (Cap. 486) (the “PDPO”), and applies as between you (the “User”, “you”, or “your”) and Midland Realty International Limited (“Midland”, “we”, “us”, or “our”), our website (the “Website”) and our mobile application “Midland Realty App” (the “App”). This Policy should be read together with the disclaimer of the Website (the “Disclaimer”) and our privacy policy (the “Privacy Policy”), provided that, in the event of any inconsistency between this Policy and the Disclaimer and/or the Privacy Policy concerning matters relating to cookies, this Policy shall prevail, while in relation to any matters relation to personal data (i.e. data relating directly or indirectly to you from which it is practicable to identify you), the Privacy Policy shall prevail.

    2. In this Policy, unless the context otherwise requires, the following words and expressions shall have the following meanings:

      Affiliates” means our affiliates and associated companies from time to time which may provide, without limitation, the Retail Goods and Services and other services as set out in paragraph 5.1.

      Retail Goods or Services” means sales of goods or provision of services from time to time including but not limited to any of the following (whether through physical or online channels or in any other media now known or available in the future): building maintenance, brokerage services, lending, investment and financial services, valuation services, graphic and interior design services, surveying services, property management services, real estate agencies and management and home inspection services.

      Service Providers” means our third party representatives, contractors, agents, and/or advisers from time to time which may provide, without limitation, the Retail Goods and Services and other services as set out in paragraph 5.1.

  2. What are cookies?

    1. A cookie is a small computer file that is sent from a website to the browser of a computer, mobile phone or tablet device (collectively referred to here as a “device”) and stored in that device, with information about your navigation on that website. Such cookies may persist or exist temporarily during a browsing session. Each website can send its own cookies to the browser, but the browser permits a website to access only the cookies it has sent to the browser previously.

    2. Our cookies store certain information including, but not limited to:

      1. your IP address;
      2. information about your device;
      3. when you have visited the Website or the App;
      4. how many times you have visited the Website or the App; and
      5. other information ancillary or related to the above.
    3. Our cookies do not contain any personal data (i.e. data relating directly or indirectly to you from which it is practicable to identify you). For our policy in relation to the collection and use of your personal data, please see our Privacy Policy.

  3. Why do we use Cookies?

    1. Our cookies are used:

      1. to provide you with the services under and through the Website and/or the App as stated in, and in accordance with, the Disclaimer and our Privacy Policy;
      2. to improve the Website and/or the App;
      3. to design new, or to improve our existing, products and services;
      4. in the normal management, operation, maintenance, and support of the Website and/or the App;
      5. to remember your Website and/or App preferences, recognise you and customise the content or response to you on the Website and/or the App, including but not limited to, placing advertisements on the Website and/or the App that are more relevant to you;
      6. to analyse the Website’s and/or the App’s traffic and trends;
      7. to carry out data sorting and analysis to enable us to better understand your characteristics and buying behaviour and to provide other products and services better tailored to your needs, and to assist us in selecting Retail Goods or Services that are likely to be of interest to you;
      8. to perform aggregated behavioural analysis, including using information for data science studies and data mining; and
      9. for other purposes ancillary or related to the above.
  4. What cookies do we use?

    1. The Website and the App deploy our own cookies. Our cookies are largely required for technical purposes. Without these cookies, the functionality of the Website and the App may be reduced. Here is a list of our cookies deployed by the Website and the App:

      CATEGORY 1: STRICTLY NECESSARY COOKIES

      These cookies are essential in order to enable you to move around the Website and/or the App and use their features.

      CATEGORY 2: PERFORMANCE COOKIES

      These cookies collect anonymous information on how you use the Website and/or the App. You may opt-out to these cookies using your browser settings and/or by deleting or removing the App from your device.

      CATEGORY 3: FUNCTIONALITY COOKIES

      These cookies remember choices you make such as the country you visit the Website or the App from, language and search parameters such as size, colour or product line. These can then be used to provide you with an experience more appropriate to your selections and to make the visits more tailored and pleasant. You may opt-out to these cookies using your browser settings and/or by deleting or removing the App from your device.

      CATEGORY 4: TARGETING COOKIES OR ADVERTISING COOKIES

      These cookies collect information about your browsing habits in order to make advertising more relevant to you and your interests. They are also used to limit the number of times you see an advert as well as help measure the effectiveness of an advertising campaign. You may opt-out to these cookies using your browser settings and/or by deleting or removing the App from your device.

      CATEGORY 5: SOCIAL MEDIA COOKIES

      These cookies allow you to share what you’ve been doing on the Website and/or the App on social media such as Facebook. Please refer to the respective privacy policies for how their cookies work.

    2. In addition to our own cookies, the Website and the App also deploy third party cookies. These third party cookies may include those of our Affiliates and/or our Service Providers to report usage statistics of our services and/or the Website and/or the App, and/or interact with third party websites and/or platforms. These third party cookies will also allow such Affiliates and/or Service Providers to track the information as mentioned above in paragraph 2.2 and for the purposes mentioned above in paragraph 3.1 in relation to their websites and/or platforms. These third party cookies may also be used for analytics, targeting, and advertising purposes. Therefore, deactivation of this type of cookies does not reduce the functionality of the Website and the App, though it may affect our ability to improve the Website and/or the App, and it may mean that advertisements on the Website and/or the App will not be relevant to you. Here is a list of third party cookies deployed by the Website and the App:

      Adobe Analytics – Adobe Analytics is an analytics service provided by Adobe Systems Incorporated. It enables us to monitor and analyze the Website’s and/or the App’s traffic and can be used to keep track of their user behavior.
      For more information: https://www.adobe.com/hk_en/privacy/experience-cloud.html

      Baidu Tongji – Baidu Tongji is a web analytics tool created by Baidu, the leading search engine in China. It enables us to monitor and get insights into the Website’s and/or the App’s traffic and their user behavior.
      For more information: https://tongji.baidu.com/web/help/article?id=330

      Criteo – Criteo is a digital advertising platform created by AsiaPac, and it helps us to reach and engage with our target users through customized advertising campaigns.
      For more information: https://www.criteo.com/privacy/

      Meta (Facebook) Pixel – Meta (formerly Facebook) created the Meta Pixel, a code snippet added to the Website and the App to track user behavior and conversions for advertising purposes. It enables us to measure the effectiveness of their Facebook ad campaigns and create targeted audiences for retargeting campaigns.
      For more information: https://www.facebook.com/privacy/policies/cookies

      Google Ads – Google Ads is an online advertising platform created by Google. It enables us to design and display ads on Google's search engine results in pages, websites, and apps that are part of the Google Display Network.
      For more information: https://policies.google.com/privacy

      Google AdSense – Google AdSense is a program created by Google. It enables us to display targeted ads on the Website and/or the App. This program works by matching relevant ads to the Website's and/or the App’s content and showing them in various formats, including text, image, and video ads.
      For more information: https://policies.google.com/privacy

      Google Analytics – Google Analytics is a web analytics service created by Google. It enables us to track and analyze user behavior on the Website and/or the App. It provides insights into key metrics such as traffic sources, pageviews, bounce rate, and conversion rate which enables us to understand how users interact with the Website and/or the App and its content.
      For more information: https://policies.google.com/privacy

      Yahoo Dot Tags – Yahoo Dot Tags is an universal tracking tag created by Yahoo. We use it on the Website and the App in order to track the Website’s and the App’s performance and optimize our Yahoo search and display campaigns.
      For more information: https://legal.yahoo.com/us/en/yahoo/privacy/index.html

  5. Who will use the information from our cookies?

    1. We will use the information in our cookies for the purposes mentioned above in paragraph 3.1. We may also transfer such information to our Affiliates and/or our Service Providers so that they may provide development and maintenance, administrative, data processing, research and marketing, distribution, telecommunications, digital storage, professional, or other similar services to us.

  6. Can I restrict the use of cookies or delete the cookies?

    1. The Website’s cookies

      1. You can restrict the use of cookies sent by the Website. When you visit the Website, you will be notified that the Website uses cookies, and given the option as to whether or not to accept such cookies. Once you have accepted to use cookies from the Website, you can still change this at any time through your browser’s settings.
      2. If you want to delete any of the Website’s cookies that are already on your device, please refer to the help and support section of your internet browser and follow the instructions on how to locate the cookies.
      3. Although you do not have to use cookies, please note that, by refusing to accept or opting-out of the Website’s cookies, you may not be able to access certain products and/or services offered on the Website. Please also note that refusing cookies does not mean that you will no longer receive online advertising. It does mean that the company or companies from which you opted out will no longer deliver adverts tailored to your web preferences and usage patterns, so you may see a greater number of adverts that are irrelevant to you and your preferences.
    2. The App’s cookies

      1. When you use the App, you will be notified that the App uses cookies. By continuing to use the App, you agree to our use of cookies in accordance with this Policy. If you do not accept our use of cookies, please do not use or cease using the App.
      2. If you want to delete any of the App’s cookies that are already on your device, please delete or remove the App from your device.
  7. Changes to this Policy

    1. We reserve the right to modify this Policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the Website and the App. If we make material changes to this Policy, we will notify you (including, but not limited to, through the Website and/or the App) that it has been updated. If you do not accept the changes, please do not use or cease using the Website and the App.

  8. Contact us

    1. If you would like any further information with regards to our use of cookies or make any general enquiries, please send us your request or enquiry in writing by post or email addressed to:

      Data Protection Officer
      Midland Realty International Limited
      Rooms 2505-8, 25/F, World-Wide House, 19 Des Voeux Road, Central, Hong Kong

      Email address: useofcookies@midland.com.hk

  9. Miscellaneous

    1. Nothing in this Policy shall limit your rights under the PDPO.

    2. Language. This Policy is provided in both English and Chinese versions. In the event of any inconsistency between the English and Chinese versions, the English version shall prevail.

    3. Governing law and jurisdiction. This Policy, and any disputes, controversies, differences, or claims arising out of, or in connection with, it or its subject matter or formation (including non-contractual disputes or claims), are, and shall be, governed by, and construed in accordance with, the laws of Hong Kong, and each of the parties irrevocably submits to the exclusive jurisdiction of the Hong Kong courts.

Effective: 2 May 2023