Privacy Policy Statement Midland Realty International Limited (the "Company")
General The Company is committed to protecting the personal data of
individuals and therefore it is the Company𠏋 policy to ensure its policies and
practices in relation to the collection, use, transfer, retention and access of
personal data comply with the requirements of the Personal Data (Privacy)
Ordinance, Cap.486 (the "Ordinance").
Types of Personal Data Collected For the purpose of performance of estate agency works by the
Company, customers may be requested to provide personal data including but not
limited to the name, telephone number, address, contact details, identity card
number and copy of any document which may contain the personal data of the
customers, such as identity card, passport, bank statements and utilities
bills. Failure to supply such personal data may result in the Company
being unable to perform estate agency works.
Use of Personal Data The
personal data provided by the customers may be used by the Company for the
purpose of :-
performance of estate agency works;
promotion and marketing of the services, products, reward or loyalty programmes and/or
events of the Company and/or the Group Companies*;
introducing to the customers the following services and products relating thereto (the
Company may or may not receive remuneration as a result of any such
introduction) :-
legal services;
mortgage referral;
banking;
financial;
wealth management; and/or
insurance;
compliance
with the applicable laws, rules and regulations as well as the guidelines, practice
circulars, code of ethics and practice directions issued by the regulatory
authorities and applicable to the Company;
collection of outstanding sums from customers;
legal proceedings and/or enforcement of judgments and/or orders; and/or
purposes relating to any of the above.
Transfer of Personal Data Personal
data of customers held by the Company may be transferred to the following
parties and may be transferred outside Hong Kong:-
the agents,
contractors and/or services providers who provide services to the Company in
connection with the business, operation and/or development;
government agencies, regulatory bodies and/or other lawful authorities;
courts, tribunals and/or parties to the legal proceedings; and/or
debt collection agencies.
Retention of Personal Data The Company has implemented internal control measures to
prevent unauthorized access of personal data. Personal data of customers
will be retained by the Company for 7 years from the date of signing of the
provisional agreement of sale and purchase, or the provisional agreement for
tenancy (as the case may be) or such longer period as prescribed by applicable
laws, rules and regulations as well as guidelines, practice circulars, code of ethics
and practice directions issued by the regulatory authorities and applicable to
the Company.
Direct Marketing The Company will cease to use the personal data of the
customers for direct marketing if the customers so request. Customers who
do not wish to receive direct marketing calls or materials may write to the
Data Protection Officer of the Company at dpo@midland.com.hk
or Rooms 2505-2508, World-Wide House, 19 Des Voeux Road Central, Hong Kong.
Access to and Correction of Personal Data Under the Ordinance, customers have the right to access
and/or correct their personal data. Accordingly, customers may write to
the Data Protection Officer of the Company at dpo@midland.com.hk or Rooms 2505-2508,
World-Wide House, 19 Des Voeux Road Central, Hong Kong. In accordance
with the Ordinance, the Company has the right to charge a reasonable fee for
the processing of any data access request.
Enquiries All enquiries about this statement or personal data shall be
addressed in writing to the Data Protection Officer of the Company at dpo@midland.com.hk or Rooms 2505-2508,
World-Wide House, 19 Des Voeux Road Central, Hong Kong.
The Company reserves the right to change this statement
and/or any part thereof.
＊
"Group Companies" shall mean any and/or all of the companies
as specified in the website of the Company as group companies.
